Digital Marketing Service Agreement
This agreement governs digital marketing services provided by NxtDaddy.com including Search Engine Optimization (SEO), Search Engine Marketing (SEM/PPC), Social Media Marketing (SMM), Content Marketing, Email Marketing, and Performance Advertising.
8.1 Scope of Services
Specific deliverables, timelines, target KPIs, and pricing will be outlined in a mutually signed Statement of Work (SOW) or Service Order Form. In the absence of an SOW, these Terms govern the engagement.
8.2 Client Responsibilities
- Provide timely access to advertising accounts, analytics, CMS, and brand assets
- Provide approval on creatives, copy, and strategy within 5 business days of submission
- Ensure that products/services advertised are legal and do not violate platform advertising policies
- Maintain adequate ad budget as agreed in SOW; campaign performance is directly linked to budget
- Inform NxtDaddy.com of any changes to business, offers, or target audience
8.3 Ad Spend & Budget Management
- Ad spend budgets are managed in the client's advertising account (Google Ads, Meta Ads, etc.)
- NxtDaddy.com charges management fees separate from ad spend
- Ad spend is billed directly by the ad platform and is non-refundable
- Management fees are charged monthly regardless of campaign performance
8.4 Performance & KPIs
NxtDaddy.com will use commercially reasonable efforts to achieve agreed KPIs. However:
- We do not guarantee specific rankings, traffic volumes, conversion rates, or ROAS
- SEO results typically manifest over 3–6 months; immediate results cannot be promised
- Algorithm changes by Google, Meta, or other platforms are beyond our control
- Monthly performance reports will be shared within 5 business days of month-end
8.5 Intellectual Property in Marketing Assets
- All original creatives, copy, and strategy documents produced by NxtDaddy.com remain our IP until full payment is received
- Upon full payment, creative assets are assigned to the client
- We reserve the right to showcase work in our portfolio unless client requests confidentiality in writing
8.6 Campaign Pause & Termination
- Campaigns may be paused by either party with 7 days written notice
- Service termination requires 30 days written notice for monthly retainers
- Termination does not entitle the client to a refund of the current month's management fee
- Client data, account access, and assets will be returned within 15 business days of termination
8.7 Confidentiality
Both parties agree to keep all business strategies, data, pricing, and campaign information confidential during and for 2 years after the engagement. This clause survives termination.
Questions about this policy? Contact us at legal@nxtdaddy.com or reach our team via support tickets.